The article proposes a reading of Marcel Mauss's insights into gift exchange in primitive societies through the lens of the institutional economics approach. It thus tries to demonstrate that the gift as seen by Mauss can be interpreted as an institution arising from the self-transcendence of social relationships that gifts themselves are expressly designed to create and according to which individuals orient their behavior. On this basis, we provide elements to discuss the benefits that might derive from the adoption of the institutionalist approach in economics.